Crisis plans and strategies that were once kept in a red folder in the back of a bookshelf now need to be placed permanently on the desk as part of day-to-day communications in every organisation. It may prevent the organization from reeling, to take action in time and to prevent harming its brand, its loyal supporters, staff and most of all the people it is there to serve.
Read MoreOf course, there’s so much to be said for researching with consumers in the outside world, but the sheer amount of expertise and insight that exists inside a company is often overlooked or underappreciated.
Read MoreA simple map to help map your strategic makeup. Have a go! It’s more fun than your typical buzzfeed personality quiz (Slytherin btw)…
Read MoreIt’s a waste of time and money, it rarely produces anything of value and it’s pretty pricey. It’s the ‘conspiracy of yes’.
Read More“It can be really hard to create long-term strategic change in a sector which is focused on the here and now. But with an agreed strategy you have a long-term plan that helps you deal with the day-to-day.”
Read MoreSome of key takeouts from our well received Brand Killers session with heads of strategy from brand and creative agencies…
Read MoreKnowing where to create and accelerate growth in any business is about making an informed bet, and we’ve created The Idea Accelerator™ to help stack the odds in your favour.
Read MoreThere’s something pretty irresistible about New York: The intoxicating sense of the energy, of something always happening, or about to happen, the idea of possibility as part of the city’s infrastructure. So we haven’t resisted. We’re launching in NYC in Feb 2018
Read MoreThey look innocent enough. Fresh-faced, enthusiastic, passionate about their products and driven by an almost missionary zeal to make things taste better and consumers feel better about themselves and what they are doing to the planet. But their wonderful products and engaging stories mask a darker reality for the world’s leading food and drink brand owners.
Read MoreAt the end of an innovation project James and I told the client one of the key ingredients to its success was the client themselves. We explained why.
While I was in Iceland chasing rainbows, others in the team were also tracking down rainbows. James was in New York, innovating for a global brewer, Flo was in Paris helping Pernod Ricard create and tell better brand stories and Caroline was busy developing media strategies for Oxfam in Brussels. Here's our month!
Read MoreI really like content strategies that drive value and boost sales creatively. It’s almost like product placement, but instead of placing products you imbue your proposition, or value, or purpose, or blah into whatever bit of content you’re producing.
Read MoreThe charts are making changes to try and stay relevant, but by essentially ignoring their audience, they are sliding even deeper into irrelevancy. Brands, businesses – follow suit at your peril.
Read MoreVodafone vs Three - both are leveraging generic benefits in their advertising, but who comes out on top?
Read MoreI’ve worked with some amazing people in my career, some real geniuses; people who make the advertising industry what it is.
But the industry has got selfish and myopic. In a dash for profits, earn outs and bonuses; the industry has not replenished its stocks. With little investment in young talent for the future, there is no sustainable future.
Read MoreI’ve heard some real horror stories about workshops… And I have to admit I’ve sat through some terrible ones myself.
Read MoreMost companies recognize the need to understand their current marketing capability, often with the aim of transforming the marketing department into a function that can deliver more against the wider business goals…
Read MoreWe’ve recently been training people on how to think more creatively. Initially, many people just see the word ‘creative’ and assume it is about producing something that is creative: like a piece of art or an advertising concept…
Read MoreOur intern Nicole Ingra on her time at Sword & Stone, learning about a ‘different sort of creativity’
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