marketing capability — Thinking

Most companies recognize the need to understand their current marketing capability, often with the aim of transforming the marketing department into a function that can deliver more against the wider business goals…

JOHN HOWKINSDecember 20, 2018skills audit, marketing capability, upskilling teams, creative strategy, creative strategy consultancy, culture change

From day-to-day thoughts to thinking that's a bit bigger, these are the things that have come out of our heads recently.