music strategy — Thinking

From day-to-day thoughts to thinking that's a bit bigger, these are the things that have come out of our heads recently.

Posts tagged music strategy

Are the UK charts ignoring their audience?

The charts are making changes to try and stay relevant, but by essentially ignoring their audience, they are sliding even deeper into irrelevancy. Brands, businesses – follow suit at your peril.

Flo SayersJanuary 14, 2019UK charts, music strategy, Spotify, music streaming, creative strategy