Clients and agencies often want different things from a relationship, and different marketing disciplines who have to work together often want different things from a relationship (shotgun wedding?)
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We are witnessing another global Pokémon phenomenon. In a week, Nintendo has doubled its stock market value with an app developed by Niantic that is free to download and play…
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I’ve been a vegetarian all my life. I love vegetarian food. I know that it can be nutritious, delicious and exciting. But I’ll be honest – you wouldn’t know it from most veggie brands.
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I come to you bleary-eyed and caffeine-fuelled. I’ve been half awake all night, and fully awake since 04:42, when the unexpected WhatsApp message came: announcing that we were leaving the EU…
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What our James has learnt from a year of hosting drinks for strategists in London.
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Why aren’t we, as a generation, involved in qual research?
Why are we so often expected to get our insights from trends reports and survey monkeys?
Why is our industry outsourcing and, in turn, devaluing this skill?
And does it even matter?
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In just the last 10 years we have seen one category of spirit raised from the gutters and placed on the top shelves of the world’s classiest cocktail bars. That spirit is tequila. A few years from now it’ll be easy to forget that very few people used to savour the spirit.
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