behavioural economics in gaming — Thinking

Pokémon GO – A master stroke of experience design and B.E.

We are witnessing another global Pokémon phenomenon. In a week, Nintendo has doubled its stock market value with an app developed by Niantic that is free to download and play…

James LeesDecember 20, 2018Pokémon GO strategy, app strategy, behavioural economics in gaming, creative strategy, creative strategy consultancy

From day-to-day thoughts to thinking that's a bit bigger, these are the things that have come out of our heads recently.