I come to you bleary-eyed and caffeine-fuelled. I’ve been half awake all night, and fully awake since 04:42, when the unexpected WhatsApp message came: announcing that we were leaving the EU…
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What our James has learnt from a year of hosting drinks for strategists in London.
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Why aren’t we, as a generation, involved in qual research?
Why are we so often expected to get our insights from trends reports and survey monkeys?
Why is our industry outsourcing and, in turn, devaluing this skill?
And does it even matter?
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