food and drink trends — Thinking

Are the Brand Killers coming after your brand?

They look innocent enough. Fresh-faced, enthusiastic, passionate about their products and driven by an almost missionary zeal to make things taste better and consumers feel better about themselves and what they are doing to the planet. But their wonderful products and engaging stories mask a darker reality for the world’s leading food and drink brand owners.

James LeesJanuary 14, 2019brandkillers, BrandKillers, killer start-ups, changing landscape of food and drink, food and drink trends, creative strategy, creative strategy consultancy

From day-to-day thoughts to thinking that's a bit bigger, these are the things that have come out of our heads recently.