Crisis plans and strategies that were once kept in a red folder in the back of a bookshelf now need to be placed permanently on the desk as part of day-to-day communications in every organisation. It may prevent the organization from reeling, to take action in time and to prevent harming its brand, its loyal supporters, staff and most of all the people it is there to serve.
Read MoreWhile I was in Iceland chasing rainbows, others in the team were also tracking down rainbows. James was in New York, innovating for a global brewer, Flo was in Paris helping Pernod Ricard create and tell better brand stories and Caroline was busy developing media strategies for Oxfam in Brussels. Here's our month!
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