ISBA

ISBA is Britain’s industry body for advertisers.  It looks after advertisers’ interests and helps raise standards in marketing through training and consultancy.  Sword & Stone have worked with ISBA for many years.

Through ISBA we have provided a variety of training courses for clients working inside blue chip companies. These courses have included:

  1.     Better briefing

  2.     How to think more creatively

  3.     Integrated marketing

  4.     Strategic thinking

Increasing we are helping companies take training into the heart of how they do marketing and creating a culture change within the organisation.  We have helped one of the leading supermarkets with their learning and development programme, a big pharma company with how to develop marketing skills strategically, and a food retailer with how re-organise their approval process for creative work.

“John was brilliant today.  A perfectly pitched course, great at bringing people in, but also at holding the room.  Very knowledgeable, engaging and personable.  Would definitely recommend the course”  Department Head, Leading Supermarket Company

 

 

 

James LeesInstitute of British Advertisers, ISBA, Marketing training, Better briefing, How to think more creatively, Integrated marketing, ISBA accredited