Innovative new fundraising models
WaterAid, the UK’s dedicated water charity, had optimized its fundraising model to the limit, which left a £5m gap. We were asked to fill that gap.
We lead a WaterAid and agency working team to generate new giving models. We did this by looking at ‘levers’ of giving models, not just brainstorming ideas.
As a result of our thinking, WaterAid rejuvenated its fundraising efforts and were able to present strong business cases to the board.