By Matt Radbourne

Innovative new fundraising models

WaterAid, the UK’s dedicated water charity,  had optimized its fundraising model to the limit, which left a £5m gap. We were asked to fill that gap.

We lead a WaterAid and agency working team to generate new giving models. We did this by looking at ‘levers’ of giving models, not just brainstorming ideas.

As a result of our thinking, WaterAid rejuvenated its fundraising efforts and were able to present strong business cases to the board.

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