By Caroline Jacobsson

Brand Positioning

We worked with New York agency Hudson Rouge to develop a brand strategy for Sprout baby food. Running focus groups, we heard about the judgment and dishonesty moms receive daily from the media, their peers and even themselves. Sprout prides itself on honesty – it uses only natural ingredients and displays them clearly on its transparent packs. So we positioned Sprout as the ‘Honestly Good’ brand, helping modern moms.

“Sword & Stone is a group of very smart people who are passionate about the power of creative strategy. I’d recommend this team highly whether you need fresh insight into a familiar problem or pointed inspiration to tackle a new challenge.”

Kris Shaffer, EVP Director Brand Planning, Hudson Rouge

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