By Caroline Jacobsson

Launch Strategy and Creative Development

Simplyhealth is the largest health cash plan provider in the UK, owning nearly 50% of the market. Having worked on a number of significant projects for the organisation, Sword & Stone were asked to help with the launch of its new eldercare product – Simplyhealth Care for Life.

With limited eldercare services available in a nation that has an ageing population and no organisation championing the issue, we created a thought leadership strategy that would define Simplyhealth as its champion. This in place, we assisted with the launch of the service by producing the sell-in collateral for sales teams as well as a communications plan and key messages.

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