ISBA

By Caroline Jacobsson

Culture Change

ISBA is Britain’s industry body for advertisers. It looks after advertisers’ interests and helps raise standards in marketing through training and consultancy.

Sword & Stone have worked with ISBA for many years and provide training courses including:

  • Better briefing
  • How to think more creatively
  • Integrated marketing
  • Strategic thinking

Increasingly we are helping clients take training into the heart of how they do marketing in order to create culture change within their organisations. Projects have included helping one of the leading UK supermarkets with their learning and development programme, a big pharma company with how to develop marketing skills strategically, and a food retailer with how to re-organise their approval process for creative work.

“John Howkins was brilliant. A perfectly pitched course, great at bringing people in, but also at holding the room. Very knowledgeable, engaging and personable. Would definitely recommend”

Department Head, Leading Supermarket Company

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