Insight and Advertising Strategy
Sword & Stone was brought in by OgilvyOne Business to help develop the strategy behind a communications campaign for accreditation organisation Investors in People (IIP). The strategy used the idea of ‘Outperformance’ to create a campaign aligning IIP with high levels of business improvement. The campaign saw IIP’s Net Promoter Score increase by 8 percentage points, and it was awarded winner of Best Brand Initiative at the 2015 B2B Communications Awards.
‘The insight, commitment and practical help of Christian and the rest of the Sword & Stone team played a significant role in developing the Outperformance campaign for IIP. I would wholeheartedly recommend Sword & Stone to any prospective businesses looking for creative help at any level.’
Richard Watkins, Executive Director, Ogilvy