Ideon

By Flo Sayers

We created a communications idea and strategy to help establish Ideon as a leading global science park and centre for innovation.

Bluetooth. Sony. Ericsson. Global iconic brands with one thing in common – their home is Ideon Science Park, Sweden.

As one of the world’s leading science parks, Ideon wanted to strengthen its foothold on the international market and attract more multinational corporations – but was faced with increased competition among other innovation centres around the world.

We created a communications idea and strategy that activated the positioning and tagline (“Where sharp minds create the future”), and helped deliver the Ideon Science Park vision of increased international presence, all timed with their 35th Anniversary celebration.

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