GSK

By Caroline Jacobsson

Strategic Skills Audit

Pharmaceutical company GSK wanted to identify the skills gaps across their marketing department in order to implement a training programme. By looking beyond specific skills gaps to consider what was needed for development in the long term, we turned a department audit into a broader strategic plan intended to transform GSK’s marketing into a high performance team capable of leading the industry.

“John Howkins delivered everything that we hoped for on this project and a lot more too. He brought real insight into our opportunity as a marketing organisation and a highly strategic recommendation on where we should focus to not just improve but to transform from good to industry leading.”

Anna Hale, Area Marketing Director Northern Europe, GSK Consumer Healthcare

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