General Assembly

By Caroline Jacobsson


General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand digital skills.

We were asked to help coach students pitching to clients on a live brief, in two specific areas: firstly, how to think when answering the brief and, secondly, when formulating and presenting their final presentation back to the clients.

“The pitches went so well that two teams were offered full-time roles almost immediately after presenting. They all reframed the original briefs and got some good storytelling in there too. Clients were all blown away. The feedback from the students from your session was awesome. You guys made a massive difference.”

Andrew Godfrey, UX Design Lead Instructor, General Assembly

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