Columbia University

By Flo Sayers

Brand Repositioning

Columbia University, an Ivy League, in New York City is one of the finest universities in the world.

Our relationship with the university spans a number of years and a variety of projects. From developing the university’s fundraising campaign in 2012, to renaming and positioning The Data Science Institute. It allowed Columbia University to secure real world big data contracts, to developing the vision for Columbia Magazine which reaches some of the most powerful people on the planet.

“Sword & Stone can align senior clients who have different perspectives/agendas by providing actionable, insight driven strategies. If I had one strategic initiative that I absolutely had to get right, Sword & Stone would be my pick!” 

Tim McGowan, Deputy Vice President, Alumni and Development, Columbia University

What makes a good client?

Transformational Thinking

Chasing Rainbows

More Thinking