Cartoon Network

By Matt Radbourne

We’ve got a long-standing relationship with children’s powerhouse Cartoon Network, meaning that over the past few years, no one has watched more cartoons, with more intellectual rigour than Sword & Stone.

Cartoon Network boasts some of the most recognised cartoons in the world and has an audience that spans generations – from future cartoon connoisseurs getting their first giggles, to seasoned aficionados kicking back to guaranteed laughs.

Our work has involved helping the network define what sits at the heart of several of its global franchises, defining what’s distinctive about each brand, and helping ensure longevity and value by aligning the business around each brand’s distinctive place in its portfolio.

Along the way we’ve helped the network develop an evergreen brand, turn a cult phenomenon into an iconic property for kid and adult fans, reimagined a cartoon about a family as a cartoon for the family, and positioned a key property for a global brand launch.

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