Cartoon Network

By Matt Radbourne

Brand Positioning and New Product Development Guidance

Cartoon Network is a global powerhouse of children’s entertainment brands. Its portfolio boasts some of the most recognised cartoons in the world, with their audiences spanning generations.

Over the last few years, Sword & Stone has been asked to help the network define what sits at the heart of several of its global franchises, aligning the business around each brand’s distinct place in its portfolio, ensuring their longevity and value.

Along the way we’ve helped the network develop an evergreen brand, turn a cult phenomenon into an iconic property for kids and adult fans, reimagined a cartoon about a family as a cartoon for the family, and positioned a key property for a global brand launch.


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