Bacardi Brown-Forman

By Flo Sayers

Training

Bacardi Limited is the largest privately held, family-owned spirits company in the world.

Brand Ambassadors for Bacardi spend their days and nights out and about in bars, talking to the trade about the brands they represent. For them, presentation skills are a must.

So over six weeks, Sword & Stone ran a comprehensive presentation training programme for these ambassadors. Covering topics from performance skills, presentation construction, storytelling and media training, the course took a practical, collaborative approach which made huge improvements to the skills of the group.

‘The programme was life changing. Initially I wasn’t convinced that a course like this could dramatically change my confidence, skills and my understanding of how I can apply this to what I do.’

Bacardi Brand Ambassador/Programme Participant

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